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The New Normal and doing business: how digital is your business ?
Mar 16, 2020

The New Normal and doing business: how digital is your business ?

If there is one thing Covid-19 did is expose who is truly digital and who is not. 

How well are you optimising digital tools to deliver value in you market and to you consumers in the best possible way ?

This can range from as basic as your website (how clear is the information about your company and your product offering) and up to how effectively you communicate and engage with your customers through all possible channels.

Do you have a digital knowledge sharing community ? 

Take Lululemon for example: they have closed stores, and even though they still sell online what is more interesting is how they engage with their community. They have a community tab on their website which links to physical expertise groups, they have digital workout classes and they continually share personal stories and knowledge on relevant topics to their online global community.